GA4, server-side tracking & data engineering for e-commerce
Decode. Optimize.Accelerate.
Data → Insight → Action → Scale.
Trusted by growing e-commerce brands
System Error Detected
Why e-commerce growth stalls
Growth shouldn't feel like gambling.
ERR_001
Broken Tracking
"Why does GA4 say one thing and Meta says another?"
ERR_002
Unpredictable Scaling
"Some weeks explode. Some weeks collapse."
ERR_003
Guess-Based Decisions
"We’re guessing — not optimizing."
System Architecture
Tracking, data and growth services
Six interconnected modules. One scaling system.
Tracking & Analytics
Client results
Verified outcomes from deployed growth systems.
Built on your stack.
Powerful enough to run a space station. Simple enough to use.
Starluxe
Core
Core
Shopify
GA4
GTM
Meta Ads
TikTok Ads
BigQuery
Snowflake
Looker
Python
AI Models
Blockchain Tracking
Sources
Warehousing
Visualization
Activation
Popular GA4 and tracking guides
Step-by-step fixes for the problems we find most often in audits.
- What is server-side tagging, and why you need itHow it differs from browser tags, and the benefits: more accurate data, a faster site and fewer ad-blocker gaps.
- Traffic sources in GA4: user vs traffic acquisitionFirst-user and session dimensions, UTMs, channel groups and how to find your top converting sources.
- Google Analytics competitor analysis and GA4 benchmarkingBenchmark against industry peers, compare traffic and audiences, and turn the gaps into a plan.
- How to fix missing transactions in GA4Why Shopify or WooCommerce orders drop out of GA4, and the data layer, gateway and GTM fixes.
- How to fix (not set) in GA4 landing page reportsSession timeouts, missing page_view events, tag order and consent, and how to find which one it is.
- GA4 Consent Mode v2 setup guideDefault consent settings, GTM vs gtag.js setup, and how to check that every tag respects each choice.
Live System
Live demo: what clean tracking captures
A live demo of what a clean tracking setup captures, built from this visit only and stored in your own browser.